Smaaash
Mumbai's largest and leading indoor entertainment center Smaaash got Sachin Tendulkar as brand ambassador. They wanted to make use of this big collaboration in a fun innovative way and not the usual TVC advertisement.
Since bringing ‘God of Cricket’ to a public space to interact with people for prolonged hours wasn’t feasible we decided to being in the legend virtually!
We used green screen technology to create a virtual Sachin Tendulkar. This virtual Sachin, activated by motion sensors, invited users to play cricket with him at SMAAASH!
Cricket fans were thrilled batting alongside a virtual Sachin, making SMAAASH the hottest spot in town for an unforgettable cricketing experience!
